The Contently loop

How good content gets paid, fairly

No bots, no black box, no follower-graph lottery. A campaign funds a pool, creators post real work, a human scores it in the open, and the pool pays out by where you land on the board.

One simple loop

Five steps, start to finish. Everyone can see each one.

15,000 USDC pool

A project funds a campaign

A crypto project sets a brief and funds a reward pool in USDC, with the prizes for each rank published up front. Nothing opens until the pool is funded.

2

Creators join and post

Vetted, approved creators join the open campaign and post real content that fits the brief — the kind they'd post anyway.

3

A human scores the work

Every post is scored by a curator against a published rubric — quality, brief fit, capped engagement. No AI scoring, no farmed likes.

4020103

The leaderboard goes live

Scores roll onto a live leaderboard. Watch the standings move and see exactly why each post ranked where it did.

5

The pool pays out by rank

When the campaign ends and scoring is complete, each finishing rank pays the fixed prize published when the campaign opened — paid in USDC. Every payout ties back to a public receipt.

See the creators

Why it stays fair

The scoring is published, the receipts are public, and the math is the same for everyone.

Scored in the open

A published rubric scores every post. You see the per-factor breakdown and the curator's note — and you can appeal.

Paid by where you land

Every finishing rank pays a fixed prize, published before the campaign opens. Follower count doesn't decide your payout — your placing does.

Proof, not promo

Each campaign closes with a public, immutable receipt: what was posted, how it scored, and who got paid.

Ready to run the loop?

Creators apply after signing in. Projects get a concierge setup — we run the whole campaign for you.